Marketing Channel Structure Analysis--Mobile Phone Channels in China;
营销渠道结构分析——以中国手机行业为例
Comparative Analysis of Carmakers' Channel Structure in Hybrid channel of Retail and Rental
零售与租赁混合渠道下的汽车制造商渠道结构比较
Consideration of Channel Conflict of Home Appliance Chain in China Based on Analysis of Theory of Channel Power Structure
我国家电连锁渠道冲突管理的思考——基于渠道权力结构角度的分析
In this paper,based on the assumption that the PS is different,the impacts of product substitutability and different channel power structures on equilibrium results of partners are studied,and the results are compared with those by using previous m.
产品替代度是研究分销渠道中生产商层次竞争的关键因素,以前大量的研究都假设2个生产商之间产品的替代度相同,实际上,替代度不同更符合现实情况;基于这样的假设,该文探讨了产品替代度、不同的渠道权力结构对参与各方均衡结果的影响作用,并与以前的替代度相同模型进行了比较、讨论;最后给出一个算例以说明本模型。
Based on this assumption,this article studies the impact of product substitutability and channel power structure on equilibrium results of manufacturers and retail.
基于这样的假设,本文探讨了产品替代度、渠道权力结构对生产商、零售商均衡结果的影响作用,并在最后与以前的替代度“双向”模型进行了比较、讨论。
Moreover,we consider the effect of demand function and channel power structure on channel pricing strategy.
本文研究了零售商差异条件下单个制造商和两个零售商构成的渠道的价格决策问题,将零售商的差异提炼为零售商品牌和零售成本差异,并考虑了需求函数和渠道权利结构对渠道价格决策产生的影响。
Moreover,it considers the effect of demand function and channel power structure on channel pricing strategy.
采用博弈理论,研究了由两个制造商和两个零售商组成的典型渠道结构中的价格决策问题,在研究渠道价格决策时,同时考虑了产品和零售商的差异,将产品差异提炼为产品成本和产品品牌差异,将零售商的差异提炼为零售成本和零售商品牌差异,并考虑了需求函数和渠道权利结构对渠道价格决策产生的影响。
Aiming at the conventional channel structure made by many manufacturers and retailers,the influence of retailer collusion on channel pricing decision under three kinds of channel power structure is discussed.
针对多个制造商和多个零售商组成的常规渠道结构,本文探讨了三种渠道权利结构下零售商合谋对渠道价格决策的影响。
In the channel structure model, the market variables play the leading role and the product variables play the supportive role.
在渠道结构模型中,其中市场变量起引导性作用,产品变量起支撑性作用。
The Changes of Channel Structure and the Marketing Channel Under the Background of Network;
渠道结构变迁与网络背景下的营销渠道
Financing Channel Structure and Its Evolution of Family Businesses;
私营家族企业融资渠道结构及其演变
Research on the Influence of Product Variable upon Channel Structure Model;
产品变量对渠道结构模型的影响研究
The traditional channel structure is a pyramid.
传统的渠道策略一般具有“顺向”的特点，渠道结构是金字塔形。
Comparative Analysis of Carmakers' Channel Structure in Hybrid channel of Retail and Rental
零售与租赁混合渠道下的汽车制造商渠道结构比较
Research of Flexible Channel Structure Construction Based on Customer s Demand;
基于顾客需求的弹性渠道结构构建研究
The changes in the attributes of product variables also impel the transformation of channel structure.
产品属性的变化也推动了渠道结构的变革。
Marketing Channel Structure Analysis--Mobile Phone Channels in China;
营销渠道结构分析——以中国手机行业为例
Analysis of Channel Structure and Behavior of Channel Members in Information Technology Trade;
信息数码产品行业渠道结构与成员行为分析
Distribution and Developing Trend:A Case of China s Airline Tourism;
我国航空旅游销售渠道结构及发展趋向研究
Research on Structure of Anti-Seepage Channels in Seasonal Frozen Soil Region;
季节冻土区渠道防渗结构型式的研究
Research Progress of the Structure Form for Seepage Prevention with Resistance to Frost Heaving
抗冻胀渠道防渗的结构形式研究进展
Relationship between Channel Power Structure and Slotting Allowances--Case Study of Chinese Household Electrical Appliances Channels;
渠道权力结构与进场费的作用关系——基于中国家电渠道的案例研究
Excessive Asymmetry of Marketing Channel Power Structure and Power Invalidation--Research Based on the Agricultural Product Distribution Channel;
渠道权力结构的过度倾斜与权力失效——基于农产品营销渠道的研究
Consideration of Channel Conflict of Home Appliance Chain in China Based on Analysis of Theory of Channel Power Structure
我国家电连锁渠道冲突管理的思考——基于渠道权力结构角度的分析
Marketing Channels of Agricultural Products: Force Structure and Organization System;
农产品流通渠道:权力结构与组织体系的构建
A Study on the Network Effect of Marketing Channel Power Structure--From "Dyadic Paradigm" to "Triadic Structure";
渠道权力结构的网络效应研究——从渠道权力研究的“二元范式”到“三元结构”
Distribution channels provide a general structure for distributing goods.
分销渠道为分销产品提供了一个通用结构。