Based on the innovation diffusion theory as well as the brand repeat purchases and the analysis of the brand-forming mechanism,this paper proposes the brand-life-cycle model of fast moving consumer goods.
本文基于创新扩散理论,在考虑品牌重复购买因素并结合品牌形成机理的基础上,提出快速消费品品牌生命周期模型;并应用非线性最小二乘法进行参数估计,且通过实例对模型进行检验;根据首次购买和重复购买的变化趋势,提出了较为科学合理的阶段划分方法,从而为企业做出营销决策提供理论依据。
This paper reviews the main research progress on the brand diffusion model based on the Bass model,and divides the brand diffusion model into the brand first purchase model and the brand trial-repeat purchase model according to repeat purchase,and summarizes and compares these two models.
总结回顾了基于Bass模型的品牌扩散模型的主要研究进展,依据是否考虑了重复购买因素将品牌扩散模型分为品牌首次购买模型和品牌尝试-重复购买模型,并对两类模型进行了归纳和比较;探讨了在放宽基本扩散模型限制性假设方面的主要成果,并指出了未来研究的方向。
The reasons of duplicate acquisition of publications were discussed and corresponding measures of how to prevent it were proposed.
介绍了文献重复出版的类型,对造成重复采购的原因进行了讨论,并提供了防止文献重复采购的相应对策。
An Empirical Study on the Key Factors Influencing Customer s Repurchase Intention;
顾客重复购买意向影响因素实证研究
Study on customers repurchase intention in China;
中国顾客重复购买意向的多水平研究
Empirical Research on the Impact of Brand Advocacy upon Repurchase Intentions
品牌拥护对重复购买意愿影响的实证研究
An Empirical Study on Consumers Repurchase Intension to FMCG;
快速消费品重复购买意向影响因素的实证研究
An Empirical Study of Consumer Repurchase Intension and its Factors;
消费者重复购买意向及其影响因素的实证研究
Effect of Reward Programs on Repeatpurchase Behavior Patterns;
回报计划对重复购买行为模式的影响研究
A Experimental Research on the Determinants of Customer Repurchase Intention;
客户重复购买意向决定因素的实证研究
A Study of Key Antecedents Influencing Consumer Repurchase Intention in FMCG Envionment
快速消费品顾客重复购买意向的前因研究
An Empirical Study on Consumers Repurchase Intention Based on Switching Cost in Chinese Mobile Teleommunication Services;
基于转换成本视角的移动通信服务顾客重复购买意向研究
The Empirical Study on Repurchase Intention Influenced by Interpersonal Relationship and Switching Costs;
人员交互关系与转移成本对重复购买意向影响之实证研究
Estimate the Parameter of Industry Diffusion Model and Sensibility Analyze with Repurchasing on Bank Card Industry;
考虑重复购买的银行卡产业扩散模型及其参数估计和灵敏度分析
Research on the Formula of the Reuse Ratio of 201 Card;
广东电信公话201思家月卡用户重复购买率模型的研究
The Empirical Study on Repurchase Intention Influenced by Service Justice and Perceived Value
服务公平性与顾客感知价值对重复购买意向影响之实证研究
An Empirical Study of Affecting B2C Website Continuance Based on E-SQ;
基于电子服务质量理论的B2C客户重复在线购买影响因素分析
A Study of Brand Loyalty under the Complex Background of Buying Behavior;
复杂购买行为模式下的品牌忠诚研究
Analyzing the Main Elements of Customer Purchase Behavior and Predicting the Probability of Customer Repurchase;
顾客购买行为影响因素分析及重购概率的预测
“Is this as important as stockpiling antibiotics or buying vaccines？
“这不比储存抗生素或购买疫苗重要吗？
Their most important criterion for buying a car is fuel efficiency.
他们购买汽车最重要的标准是省油。