In the new market environment, the level of consumer demand has been increasing incessantly, marketing ethics penetrated into every corner of business, from tangible products to intangible culture includes business strategy and marketing concepts.
本文首先在概括介绍电力设计行业基本情况的基础上,对设计产品的特殊性、企业营销伦理战略地位及A电力设计院营销伦理规范现状问题进行了分析,强调从营销伦理理论和实践层面探究电力设计企业的营销伦理规范和途径的重要性。
In order to achieve innovation and development of marketing management,development of the marketing ethics were analyzed,the building of harmonious marketing strategy implementation system in China was proposed.
本文简要分析了市场营销伦理的发展,并提出构建我国和谐营销体系的战略实施方法,以实现营销管理的创新和发展。
According to analysis the concept and features of moral marketing,this article indicates the significence of moral marketing in hospital,and presents a theory frame of moral marketing to construct in hospital.
目前,道德营销已经成为现代医院营销战略发展的主流趋势。
The enterprise of China must throw away the concept of market marketing,go forward along the road of social marketing The essence of social marketing is moral marketing and green marketing.
社会营销实质上就是道德营销、绿色营销。
A Study on the Issues of Modern Enterprise s Marketing Ethics Evaluation;
现代企业营销道德评价问题研究
marketing ethics is one of the critical issues on the enterprises marketing behaviors study.
本文着重阐述企业在促销时涉及的营销道德问题,分析问题的成因并提出相应的建议。
The enterprise marketing ethics theory has been further developed in many fields since it was established.
在实证研究的基础上,通过均值分析和主成分因子分析,建立了一套从消费者角度出发的企业营销道德测评体系,同时应用该体系对四家样本企业的营销道德水准进行模糊评价,得出了三个基本结论:1)从消费者(外部顾客)角度看,企业营销道德测评体系可主要由促销因子、诚信因子、社会责任因子、公平竞争因子四大指标确立;2)通过对四家样本企业的模糊评价结果,可推论出我国现阶段多数企业营销道德水准偏低;3)促销因子和公平竞争因子的道德水准建设应成为我国多数大企业营销道德建设的重点工作之一。
Since market economy operates under legislation,requiring high credit,marketing moral is thus regarded as the life of an enterprise.
从目前社会关切的热点问题,显示出了我国加入WTO、参与国际市场竞争以后企业构建营销道德的重要性。
From the viewpoints of objective, methods and result, the article studies the marketing moral in China.
营销的目的、手段和结果对我国商业企业营销道德进行了分析 ,指出我国商业企业要构筑先进的营销道德体系 ,既要继承中国优秀的道德文化 ,又要吸收西方先进的道德文化 ,并加强法制建设 ,实现道德与法制的相互促进。
At present, some enterprises are low in marketing moral level.
营销道德是企业面临的一个新问题。
Nowadays there are more and more immoral marketings and the marketing morality crisis is drawing the public focus.
近年来假冒伪劣、虚假广告等不道德营销行为不时见诸媒体 ,营销道德失范问题日益成为人们谈论的热门话题。
An Empirical Research on the Effects of Marketing Unethical Behaviors on Brand Renascence;
营销伦理对品牌重生影响的实证研究
Research on the Relationship between Enterprise Marketing Ethics and Customer Identification
企业营销伦理对顾客认同的影响研究
We speak, therefore, about business ethics, computer ethics, and marketing ethics, but not about computer morality or marketing morality.
所以我们说经济伦理、计算机伦理、营销伦理,但我们不说计算机道德,或者营销道德。
Research on the Products Quality Control of A Electric Power Design Institute on the Basis of Marketing Ethics Theory
基于营销伦理的A电力设计院产品质量控制研究
The Impact of Cultural Dimension Universalism vs. Particularism on Ethical Decision-Making in Marketing;
文化维度“普遍主义与特殊主义”对营销伦理决策的影响
We keep a stock in London and act as distributors as well as agents.
我们在伦敦有库存并经营销售兼做代理
We keep a stock inondon and act as distribut ga rs as -well as pqa gents.
我们在伦敦有库存并经营销售兼做代理。
Analysis of Ethics Reasons of Present Marketing Problems;
关于目前市场营销问题的伦理原因分析
Study on Relevance between Ecological Ethics and Marketing Performance
企业生态伦理与营销绩效的相关性研究
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
Development of Experimental Marketing and the Theory of Lateral Marketing;
试析营销的理论发展及水平营销理论
A New Concept of Over-the-Counter(OTC)Drugs Marketing--Emotional Marketing
非处方药市场营销的新理念——情感营销
Comparative Analysis on Social Marketing and Relationship Marketing;
社会营销与关系营销的理论对比分析
Exploratory Study on Relationship Marketing, Marketing Management and Customer Orientation ;
关系营销、营销管理及顾客导向探析
The Innovation of Marketing Theory: The Internationalized and The Localization;
营销理念创新:营销国际化与本土化
On Conformity Business;
整合营销——全新营销理念的遗传密码
Talks on The Effect of Knowledge Marketing on Marketing Management in Enterprises;
浅论“知识营销”对企业营销管理的影响
Customized Marketing:A New Concept for the 21st-Century Tourism;
21世纪旅游营销新理念:定制营销