Yet judging from its development, transformation and people s comprehension of it, advertisement, both its original meaning and modern meaning, is not merely refer to commodity advertisement, it includes social ad.
它还应包括政治、军事、文化广告，统称为“社会广告”。
Special Social Advertisement in Takung Pao and Modern China;
《大公报》中的另类社会广告与近代中国社会
On the unusual social advertisements of Ta Kung Pao in the late Qing;
透析清末《大公报》中的另类社会广告
International Federation of Advertising Clubs
国际广告会社联合会
Perspective Social Construction Function of Advertisings from Spouse-seeking Advertisement;
从征婚广告透视广告话语的社会建构功能
The Advertising Revolution --A Preface to the Advertising Revolution: on Socialcultural Advertisement;
广告的革命——《广告的革命——社会文化广告论》一书的前言
Abstract of Advertisement Sociology--Elaborating on the Relationship between the Advertisement and its Social Interaction;
广告社会学论纲——关于广告与社会互动关系的阐释
Thinking on China Social Culture Characteristics and Social Value in the Advertisement;
广告中中国社会文化特性和社会价值观观察
Study on the Effect of Advertisement on Juvenile in Rural Area;
广告对农村青少年社会化的影响研究
The Shanghai Society in the Late Qing Dynasty in the View of Advertisements of Shenbao;
《申报》广告视野中的晚清上海社会
On AIDMA Theory in Advertising from Sociolinguistic Perspective;
从社会语言学角度研究AIDMA广告理论
Medical Advertisements on Ta-kung Daily and Contemporary Society;
《大公报》中的医药广告与近代社会
On the Trend of Typological Film&TV Advertisements in Consumptive Society;
论消费社会中影视广告类型化的趋向
The Social Value of Public Advertisement;
公益广告中社会价值观的多元化表现
The Advertisements in Dagong Bao and the Modern Society (1902～1936)
《大公报》广告与近代社会（1902～1936年）
The Foundation of the Advertising Creativity Process from the Semiotics in Consumptive Society
消费社会下广告创意过程模式的建构
Humanities Concern Research of Advertizing Art in Commercial Society
商业社会中广告艺术的人文关怀研究
Critical Discourse Analysis of Gender Stereotyping in Radio Advertising;
对广播广告中社会性别定型的批评性话语分析
Sociolinguistics Analysis on Guangzhou Real Estate Advertising Slogans and Phrases;
广州房地产广告主题语的社会语言学分析