As the rising of individual consumption and new media,the traditional advertisement is not as competitive as before,the new rising public advertisement which is from the advertising and the public relations has become stronger and stronger.
随着个性化消费的来临和新媒介的兴起,传统的广告方式已呈疲弱之态,在广告学与公共关系学基础上诞生的公关广告渐趋强势。
Taking the advantages of media incidents to make public advertisements in contemporary era is called "events marketing".
现代大众传播时代,利用媒介事件做公关广告,在市场营销中属于一种事件营销。
The combination of modern public service ads in the development, Contemporary public service ads on the creative development of existing problems and the creation of public service ads process should pay attention to the issue of exploration, also affect the development of public welfare advertising trends analyzed.
该文结合现代公益广告发展中存在的问题,对当代公益广告的创作发展中存在的问题和在创作公益广告过程应注意的问题进行了探索,并对影响着公益广告的发展趋势进行了分析。
Public service ads highlight the social responsibilities of the corporative citizen;convey the mainstream social values,build harmonious ethical norms.
广告产业的和谐发展离不开广告经济价值和伦理价值的平衡与互动,公益广告正是从伦理学的角度对广告经济和社会发展的一个责问。
Analyzing public service ads,as the forms of the awareness conformity that resorting to the audience receiving psychological mechanism, how to improve the group level of the awareness.
本文以中国公众环境意识调查为依据,通过对公众环保意识的构成要素、层次,公众环保行为以及二者相互关系和影响因素的剖析,探讨环保公益广告这一诉诸受众接受心理机制的环保意识整合形式,对于提高公众环保意识的群体改良作用,并根据受众接受心理特征,进行通过具有个体针对性、诉诸感情与诉诸理性相结合等方式的公益广告传播内容设计,以提高其传播效果的探析。
The act of advertising.
做广告做广告的行为
I'm clever at advertising.
我很会做广告。 ，
Advertising and advertisement are different.
广告业或做广告与广告是不同的。
To announce or advertise by means of placards.
（用海报）做广告用布告、海报宣布或做广告
advertise on TV, in a newspaper
在电视上做广告、 在报纸上登广告
We shall have to spend a lot of money on advertising.
我们得花很多钱做广告。
But when shall we take this advertisement?
那么我们何时做广告呢？
I am afraid there can is no question of putt up an advertisement.
恐怕做广告是不可能的。
They advertised by handbills.
他们用传单做广告。
He advertised by handbills
他通过散发传单做广告。
Build up a product by advertising
做广告来吹嘘一种产品
put in a plug for
为...做广告, 为...作宣传
To advertise or schedule by public notice or as part of a program.
做广告用公共布告做广告或作为计划的一部分列入计划表
Advertising, to tell customers what you're selling,
做广告就是告诉顾客你在卖什么。
advertise esp. by posters or placards.
用海报或者布告来做广告进行宣传。
ABC charged advertisers 235,000 dollars a minute.
美国广播公司向做广告的人每分钟收取235000美元的巨额广告费。
I need some good photos for my advertising, Mr. Stewart.
我做广告需要一些好照片， Stewart先生。
They spent a lot of money on her build-up.
他们为给她做广告花掉不少钱。