Logical thinking and thinking in images in advertising creativity;
论广告创意中的逻辑思维和形象思维
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
30 years of China's Advertising Creativity
中国广告创意30年探要
The advertisement creativity is challenge to the advertisement writer ability,but it requests the advertisement writer to have to ponder can not beg in the inspiration.
广告创作中最重要、并且将影响到最终传播效果的就是广告创意这一环节。
The visual turn in commercial advertisement creativity is the result of social development and mutual influence of multi-media.
商业广告创意中的视觉化转型,是社会发展和多种媒体集约作用的结果。
The research of Advertisement Creativity is becoming a heating topic in the academic area and practical area.
广告创意可以称的上是当今广告界最流行的词藻之一,更有甚者,将是否具备创意性作为衡量好广告的最基本标准。
The immortal advertisement originality tactics—Enlightment from P&G cleanse articles entering into Chinese market;
不朽的广告创意策略——P&G洗洁品进军中国的启示
The immortal advertisement originality tactics --Enligbtment from P&G cleanse articles entering into Chinese market;
不朽的广告创意策略──P&G洗洁品进军中国的启示
Emotion appealing is one of the important expressing means for modern advertisement originality.
情感诉求是现代广告创意的一种重要表现手段。
The advertising creative is not only used as the bridge between the goods and the customers,but also hold the balance in the shape of brand image and the plan of extension.
广告创意作为联系商品和消费者之间的桥梁,在品牌形象的塑造和推广策划中担负着举足轻重的作用,成为使品牌资产延伸、发展的筹码,成为必不可少的商业品牌营销推广利器。
On advertising originality from the perspective of consumer psychology;
从消费者心理谈广告创意
Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.
本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发,结合中外经典服装广告创意的案例分析,来阐述广告创意对服装营销所具有的重要意义。
Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.
广告创意批评是代表社会的主流文化对广告创意作出的评价,目的是指出和纠正广告创意中存在的不良倾向,研究和阐释广告创意规律,形成广告创意人与受众之间互相适应、互相提升的良性循环关系。
Emotional Expression is an important expression way of modern advertisement creation.
情感诉求是现代广告创意的一种重要表现手段。
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
We should broaden our vision in the study of advertisement creation to be regard as a strategy to display advertisement,and make a manifold research from the macroscopic angle of the system of advertisement activities.
开拓广告创意研究的视野，把广告创意作为一种广告表现战略，从广告活动系统的宏观角度对广告创意的定位策略及其有关问题进行多层次、多向度的研
Creation of advertisement is one of the key links in the advertising.
广告创意是广告活动的一个关键环节。
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
Seeking to be Different: Key of Modern Advertisement Innovation;
标新立异:现代广告创意创新的关键
The component of Advertisement Effect and the Enforcement and Control of Advertisement Originality;
广告的效果构成与广告创意及其实施与控制
A review of advertisement creativity transmutation from the BMW's movie advertising
从宝马汽车电影广告看广告创意的嬗变
Priming Advertising Originality--A Subconscious View;
启动式的广告创意——一种无意识的视点
The creative intention of advertising can not be separated by advertising culture, for advertising culture is subordinate to the culture for the masses.
广告创意离不开广告文化,广告文化从属于大众文化。
Content Analysis of Chinese Print Advertising Creation;
华文平面广告创意形式和创意内容研究
"Nature" Creativity,Depth Shown Out--On the Natural Deposit of Advertising Creativity
“自然”创意,深度出来——浅谈广告创意的自然底蕴
Cultural Background in Creative Work of Modern Advertisement
现代商业广告创意中的文化背景探寻
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
Research on the Advertisement Creation in China from the View of the Source of Chinese Characters;
汉字字源视角下的华文广告创意研究
Research on the Three Greatest Advertisement Creativity Strategy Theories in the 20～(th) Century;
20世纪三大广告创意策略理论研究
About Constructing Games for Training Course of Advertisement Originality;
谈广告创意训练课程的竞赛项目建构
Research on Originality s Modernization and Artistry of Sports Advertisement;
试论体育广告创意的现代化和艺术性
The application of Case pedagogy to Advertising Creative Scheme Teaching;
案例教学法在广告创意教学中的运用
Preliminary Exploration on the Creative Forms of Chinese Advertisement in the Front Stage of the 20th Century;
二十世纪前期中国广告创意形式初探
Breaking the Old for the New in the Advertisements Originality;
解读广告创意中的破“旧”求“新”