Customer satisfaction includes two parts of total value of the customer and total cost of the customer, among them the total value of the customer includes serving value , independent value , conv.
并分析了顾客满意度包括的顾客总价值和顾客总成本的内容,其中顾客总价值包括服务价值、自主价值、便捷价值、沟通价值、娱乐价值、商品价值;顾客总成本包括时间成本、货币成本、风险成本、精神成本、机会成本、构成了电子商务顾客满意度的评价指标。
This paper, based on the theoretical model of customer delivered value proposed by Philip Kotler, has made a further investigation into the customer value and customer cost and presented a method for analyzing the constant total customer value and constant total customer cost.
本文在菲利普·科特勒的顾客让渡价值理论模型的基础上对顾客价值和顾客成本作了进一步分析 ,提出了等总顾客价值和等总顾客成本的分析方
An Analysis of Marketing Service Cost and Customer Cost;
营销服务成本与顾客成本解析
Starting from six aspects of the zero customer cost,the wrong areas of customer satisfaction based operation,the abandonment of traditional performance examination,the consideration about the internal customers,the straightening out of the working process,and the promotion of the field management,etc.
从零顾客成本、顾客满意经营的误区、抛弃传统的绩效考核、重视内部顾客、理顺工作流程、推行现场管理等6个方面阐述了建立顾客导向型企业的问题。
In B2C e-commerce,the model of customer delivered value aims at increasing the total customer value whereas reducing the total customer cost.
根据顾客价值因素构建B2C电子商务环境下顾客让渡价值的概念化模型,电子商务企业应采取相应措施来提高总顾客价值,降低总顾客成本,从而提高顾客让渡价值。
An Empirical Study on Consumer Switching Costs Online: Antecedents and Consequence;
网上顾客转换成本的影响因素及其结果的实证研究
The competitive strategy of an enterprise may change because of consumer switching costs,which refer to the costs occurred when consumer switches the suppliers.
顾客转换成本,即顾客因转换产品或服务的供应商而引发的成本,它的存在影响了企业间的竞争策略,自上世纪80年代以来学术界对因顾客转换成本的存在而引发的相关问题进行了大量的研究。
On Building of Customer Switching Cost Rampart and Forecast Customer Holding Effect;
建立顾客转换成本壁垒和预测顾客保持效果
On the Customer Switching Costs Based on the Views of the Industrial Organization;
基于产业组织理论视角的顾客转换成本研究
On the China Mobile Communication Market Based on the Consumer Switching Costs;
基于顾客转换成本的中国移动通信市场问题研究
An Empirical Study on Consumer Switching Costs Online: Antecedents and Consequence;
网上顾客转换成本的影响因素及其结果的实证研究
Research on the Relationships between Customer Perceived Value, Satisfaction, and Loyalty Based on the Moderating Role of Switching Costs;
基于转换成本的顾客感知价值、顾客满意与顾客忠诚关系研究
The Research of the Impact of Different Types Switching Costs on Customer Loyalty;
不同类型转换成本对顾客忠诚的影响研究
Analysis on Customer Loyalty-Based Switching Costs Management for Service Enterprises;
基于顾客忠诚的服务企业转换成本管理探析
The mechanism function of Switching Cost to Customer loyalty and Applied Mode;
转换成本对顾客忠诚度的作用机理及应用模式
An Empirical Study on Online Customer Loyalty Based on Switching Cost
基于转换成本的网络顾客忠诚实证研究
The Impact of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty--A Qualitative Research on Switching Costs in the Broadband Services;
转换成本在顾客满意度与忠诚度之间关系中的作用——兼宽带客户转换成本的归纳性分析
An Empirical Study on Consumers Repurchase Intention Based on Switching Cost in Chinese Mobile Teleommunication Services;
基于转换成本视角的移动通信服务顾客重复购买意向研究
The Effects of Transaction Relationship Type and Service Usage on Switching Cost and Customer Retention
服务交易关系与使用程度对转换成本和顾客保留的影响
Pass on the increase in costs to the customer
把成本的增加转嫁到顾客身上
Effects of Service Switching Costs on Customer Loyalty:Moderating Roles of the Satisfaction and Alternatives Attractiveness;
服务转换成本对顾客忠诚的影响——满意度与替代者吸引力的调节效应
A Review of Researches on the Switching Mechanism from Customer Satisfaction to Customer Loyalty;
顾客满意向顾客忠诚的转换机理研究综述
Train staff better – on how to turn incoming telephone calls into marketing opportunities
加强训练员工–让员工能够把顾客的来电，转换成行销机会
Third Degree Price Discrimination with Customer Switching Costs
客户转换成本对三级价格歧视的影响分析
An Empirical Analysis of Individual Customers' Switching Costs for Bank Services in China
我国银行个人客户转换成本的实证分析