Discussion on the Legal Control of Comparative Advertising and the Perfection of China s System on Comparative Advertising;
论比较广告之法律规制——兼论我国比较广告法律制度的完善
As a comparative advertising,comparative advertising with the tendency to show off possesses the difference from and similarity to other comparative advertisings.
作为比较广告的一种,攀附性比较广告与其他比较广告相比,有同有异。
Researchers have reached a consensus on the comparative advertising’s concept and its communication effects, the emphases of their recent studies are the functional mechanism of comparative advertising and the relevant factors that influence its communication effects.
比较广告是一种新异但颇具争议的广告形式。
This paper first introduces the concept and characteristics of meme,then based on the concept of memetics,it analyzes the comparative advertisement in such aspects as advertising form,its types and strategies,hoping to gain a proper position and legal support in advertising .
而比较广告,作为一种特别的商业广告形式,更是备受青睐。
Comparative advertisement has become a competition form adopted by competitors in practice,but the anti-unhealthy competition law has not any response for it.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式,但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
The comparative advertisement mainly compares its product, service or business with that of its opponent and it often becomes artifice that highly praises its own product, service or business and belittle others .
由于比较广告采用与竞争对手对比经营商品或服务的方法 ,使得比较广告往往成为某些经营者进行不正当竞争的手段 ,表现为抬高自己 ,贬低他人。
Discussion on the Legal Control of Comparative Advertising and the Perfection of China s System on Comparative Advertising;
论比较广告之法律规制——兼论我国比较广告法律制度的完善
The Mechanism and Influencing Factors in the Comparative Advertising’s Communication;
比较广告传播的作用机制及影响因素
Strategy of Comparative Advertisement Use in Medical Profession;
浅谈比较广告在医药行业的使用策略
On Existed Problems in Compared Advertisements and Countermeasures;
我国比较广告存在的问题及对策探析
As one kind of operating model of commercial advertisement, comparative ad appears universally.
比较广告作为商业广告的一种运作形式，已经日益普遍地出现在广告实践中。
A Contrastive Study of Words Characteristic between English and Chinese Advertisement;
汉语广告与英语广告语言特点之比较
Comparative Study on Sport Star Advertisement and Civilian Advertisement;
我国体育明星广告与平民广告比较研究
Comparative Study of Star Advertising and Cartoon Image Advertising;
明星代言广告与卡通形象广告比较研究
The Aesthetic Features of Advertisements on TV;
论电视广告的美学特征——广告与文学艺术比较谈
Advertising-- Tabulate response-card mechanisms from ads, web site ads, and other forms of advertising.
广告——使用列表法来比较平面媒体广告、站广告或其他形式广告的推广效果。
that I think er is described in the advertisement.
和广告上描述的那种工作比较相似。
A Comparative Study on "Face" Features between American and Chinese Advertisements;
关于中美广告“面子”特点的比较研究
A Comparison between Chinese and American TV Commercials Regarding Humor;
中美电视广告中幽默元素运用的比较
Compare the Forms of Eastern Character and Western Letter in Graphic Advertisement;
东西方文字在平面广告中的形式比较
Cultural Differences and the Comparison of the Acceptability of Advertisement Texts between China and the West;
文化差异:中西广告文案接受的比较
Comparison of two cooperative advertising strategies and result analysis;
两种合作广告策略的比较及结果分析
Advertisements are strongly influential on students' choice of snacks and beverage, and TV commercial is playing the key part among them.
广告主要是电视广告对大学生选择零食与饮料影响比较大。
A Comparative Study on Advertising Appeals and Technology Elements of Internet Advertising in China and the United States;
中美网络广告的广告诉求与技术运用的比较研究