An Empirical Analysis of Customer Repurchase Behavior;
顾客重复购买行为的实证研究
The Study on the Factors Influencing Consumer Repurchase Behavior;
消费者重复购买行为影响因素研究
Analysis of the influence of establishing brand level on the consumers purchasing behaviors;
品牌层次化构建对消费者购买行为的影响分析
Decision-making process of online consumer spurchasing behavior;
在线消费者购买行为的决策过程
Understanding the difference between consumers stated preferences and their purchasing behaviors: a case study of eco-labeling food;
消费者陈述偏好与实际购买行为差异探析——以对生态标识食品的需求为例
Anglysis on iron-fortified soy sauce purchase behavior among residents in Beijing;
北京城乡居民铁强化酱油购买行为分析
The analysis of purchase behavior of special tourism souvenirin Heilongjiang province;
黑龙江省旅游特色纪念品购买行为
Analysis of Difference in Farmers’ Purchase Behavior Based on Decision-Making Styles
基于购物决策风格的农村居民购买行为差异分析
By analyzing the survey data collected from shopping malls in Xi′an, USA and Hong Kong, this paper compares the similarities and differences between the heavy buyers and the light buyers on shopping motivation, shopping behavior, and buying behavior.
通过对在西安、美国和香港进行问卷调查所得数据的分析,研究了购物中心大额购买者与小额购买者之间在惠顾动机、惠顾行为和购买行为上的异同,得到三个适用性较强的结论:第一,大额购买者有较强的购买动机和较明确的购物计划,小额购买者的购买动机较弱,购物计划也比较模糊;第二,大额购买者是购买非食品类产品的主体,同时在食品购买方面也很重要,而小额购买者在购买食品方面十分重要;第三,在购买时,大额购买者比小额购买者更注重品牌。
This paper thinks that it is an important theory and has realist interests to study the motivation factors that limit customer′s buying behaviors.
在消费者购买行为的产生过程中,需要和动机占有特殊、重要的地位。
It is found that the mall shoppers in the two cities significantly differ in demographic feature, shopping motivation, the reason for shopping, shopping behavior, and buying behavior.
本文通过问卷调查和量化分析,比较了西安和香港两地顾客在购物中心惠顾动机、惠顾行为和购买行为上的异同。
Based on the innovation diffusion theory as well as the brand repeat purchases and the analysis of the brand-forming mechanism,this paper proposes the brand-life-cycle model of fast moving consumer goods.
本文基于创新扩散理论,在考虑品牌重复购买因素并结合品牌形成机理的基础上,提出快速消费品品牌生命周期模型;并应用非线性最小二乘法进行参数估计,且通过实例对模型进行检验;根据首次购买和重复购买的变化趋势,提出了较为科学合理的阶段划分方法,从而为企业做出营销决策提供理论依据。
This paper reviews the main research progress on the brand diffusion model based on the Bass model,and divides the brand diffusion model into the brand first purchase model and the brand trial-repeat purchase model according to repeat purchase,and summarizes and compares these two models.
总结回顾了基于Bass模型的品牌扩散模型的主要研究进展,依据是否考虑了重复购买因素将品牌扩散模型分为品牌首次购买模型和品牌尝试-重复购买模型,并对两类模型进行了归纳和比较;探讨了在放宽基本扩散模型限制性假设方面的主要成果,并指出了未来研究的方向。
Effect of Reward Programs on Repeatpurchase Behavior Patterns;
回报计划对重复购买行为模式的影响研究
A Study of Brand Loyalty under the Complex Background of Buying Behavior;
复杂购买行为模式下的品牌忠诚研究
Analyzing the Main Elements of Customer Purchase Behavior and Predicting the Probability of Customer Repurchase;
顾客购买行为影响因素分析及重购概率的预测
Estimate the Parameter of Industry Diffusion Model and Sensibility Analyze with Repurchasing on Bank Card Industry;
考虑重复购买的银行卡产业扩散模型及其参数估计和灵敏度分析
Cyber-shopping Behavior Based on Purchase Cost;
从购买成本的角度解读网络购物行为
A Comparative Study of Purchasing attitude,Intention and Behavior towards Household Durable Goods among Chinese Rural Families;
农村家庭耐用品购买态度、意向与购买行为
The Study of Mechanism of Brand Loyalty's Formation and Development under the Pattern of Complex Buying Behavior;
复杂购买行为模式下品牌忠诚形成与发展机理研究
An Empirical Study on the Key Factors Influencing Customer s Repurchase Intention;
顾客重复购买意向影响因素实证研究
Study on customers repurchase intention in China;
中国顾客重复购买意向的多水平研究
Legal Regulation of Executive Behavior of Financial Purchase Expenditure
财政购买性支出执行行为之司法规制
Impulse Buying of Tourists: Behavior, Experience Marketing and Effect of Post-Purchase;
旅游购物中的冲动购买行为与体验营销研究
buying goods to be shipped through the mail.
通过邮寄方式购买的行为。
purchasing back something previously sold.
把先前卖掉的东西购买回来的行为。
The China Construction Bank offered mortgage loan to commercial residence house Buyers
建行为商品房购买者提供按揭贷款
A Research on Impulse Buying Based on Customer Value;
基于顾客价值的冲动性购买行为研究
D Company Marketing Strategies Against Buying Behavior;
基于购买行为的D公司营销对策研究
The Study on Variety-Seeking Purchasing Behavior of Students in University;
针对高校学生多样化购买行为的研究
The Symbolic Interpretation of Buying Bahavior Influenced by Consumer Culture;
消费文化影响下购买行为的符号诠释