Study on Marketing Function Positioning of Automobile Manufacturing Enterprise Group Based on Theory of Customer Value;
基于顾客价值的汽车制造企业集团营销职能定位研究
By contrast marketing thinking between two customer valve creation, and analysis of marketing process, the paper puts forward dynamic marketing process based on customer value innovation through linking Four Step on customer value innovation with value chain.
本文在对比两种市场导向的顾客价值创造过程中的营销思维,以及在分析市场营销过程的基础上,把顾客价值创新“四步动作框架”与“价值链”相结合,探讨了动态的基于顾客价值创新的市场营销过程。
Study on Marketing Function Positioning of Automobile Manufacturing Enterprise Group Based on Theory of Customer Value;
基于顾客价值的汽车制造企业集团营销职能定位研究
Marketing Management Has Not Been Single Enterprise Function;
市场营销已经不再是单独的企业职能
Marketing strategy of railway transport enterprises
铁路运输企业市场营销战略职能初探
Analysis on Developing the Professional Ability of Marketing Personnel in Vocational Colleges;
浅析高职市场营销专业人才职业能力的培养
Vocational Competence Analysis and Curriculum Development in the Specialty of Real Estate Marketing;
高职房地产营销专业职业能力分析与课程开发
Thoughts on Developing the Vocational Skills of Marketing in the Higher Vocational Education;
高职市场营销专业职业技能培养的思考
Construction of the Outstanding Ability of Marketing Talent Vocational Training Mode;
构建突出能力的高职市场营销人才培养模式
Investigation of Higher Vocational Marketing Course Development Based on Ability;
基于能力的高职市场营销专业课程开发调查
Revelations of PPT Annual Registers: Government Function,Supply Chain and Marketing;
PPT年度回顾的启示——政府职能、供应链与营销
Research on Cultivating the Practice Ability of College Marketing Major;
高职高专市场营销专业实践能力培养的探讨
Specifications and Requirement of Technical Trainning for Professional Personnel in Marketing Sales in High Professional Education;
高职市场营销专业人才技能培养规格与要求
Research of Students' Practical Skills Training Mode in the Major of Marketing of Higher Vocational Colleges
高职营销专业学生实践技能培养模式研究
The exploration and practice on the vocational abilities of marketing of the students in higher vocational institution;
高职院校市场营销专业学生“职业能力”培养模式的探讨与实践
An Analysis on Government Function in Constructing Harmonious Society from Modern Marketing Perspective;
现代营销学视角下构建和谐社会的政府职能分析
The thinking of marketing training for students of medical insurance speciality;
高职高专医疗保险类专业营销能力训练若干思考
Ability Orientation and Practical Training Ways of Marketing Specialty in Vocational College;
高职院校市场营销专业的能力定位及实践实训途径
Ability Fostering of Talents Majoring in Marketing in Higher Vocational Education: "Eight Ones Project";
高职高专市场营销专业人才能力培养“八个一工程”
The Blue Print of the Training and the Tes ting of Vocational Profes sional Skills for Undergraduate Students Specialized in Marketing;
市场营销专业本科生职业技能培养考核方案设计