Challenges and risks of Olympic communication;
奥运传播中的机遇与风险分析
"Fish style" communication in the Olympic Games and its enlightenment to amalgamation marketing communication;
奥运传播的“鱼式”组合及对融合营销传播的启示
From Sports Information Popularization to Sports Cultural Communication--Chinese Mass Media s Duty and Function in Beijing Olympic Games;
从传播体育信息到传播体育文化——刍论我国大众传媒在北京奥运传播中的职责和功能
National Image Promotion and China s Media Strategy of Olympic Communication;
论国家形象提升与中国媒体的奥运传播
Inheriting Olympic history and spreading Olympic culture--the Olympic official film
传承奥运历史、传播奥运文化的重要载体——奥运会官方电影
Network Dissemination and New Pattern of Beijing Olympic News Dissemination;
网络传播与北京奥运新闻传播的新格局
An Research on the Media Modes of Mass Communication in the Olympic Games;
奥运赛事在大众传播中传播模式的研究
An Analysis of the Online Advertising Communication in 2008 Olympic Brand Marketing;
2008奥运品牌营销中网络广告传播透析
Beijing Olympic Games--a New Platform of Multi-cultural Communication;
北京奥运会——跨文化传播的新平台
The Construction of the New Communication Mode of "Humanity Olympics" Concepts;
构建“人文奥运”理念传播的新型模式
Relationship between Confucian thoughts dissemination and "people s Olympics";
儒家传播思想与“人文奥运”关系探析
Reflection on the Relationship between Confucian Propagation Thought and Humanistic Olympics;
儒家传播思想与人文奥运关系的思考
Discussion on Wushu Spread during Wushu Competition of the Olympic Games in Beijing 2008;
2008年北京奥运会期间的武术传播对策
To spread Beijing Olympic concepts to promote the construction of harmonious society;
传播北京奥运理念 促进和谐社会建设
A Study of Audience of TV Communication of Beijing Olympic Games in 2008
2008年北京奥运会电视传播受众研究
The Necessity of Incorporating Chinese Culture into College English Teaching in Post Olympic Age
“后奥运时代”大学英语与中国文化传播
A Study on TV Communication of the 2008 Beijing Olympic Games
2008年北京奥运会电视传播的研究
A Study of Reference of Journalism and Communications in the 10th National Games of China to Beijing Olympic Games;
十届全运会新闻传播对北京奥运会的借鉴研究
Olympic Communication:History,Elements and Features--Discussion on Inspiration for the Communication of Beijing Olympic Games;
奥林匹克传播：历程、要素、特征——兼论奥林匹克传播对北京奥运会的启迪