Theoretically, this paper proposes that in complicated rhetorical activities with multiple rhetorical subjects involved, ethos can be defined as the ethical appeal to multiple rhetorical subjects.
在理论上,本文提出一个观点:在涉及多个修辞主体的复杂修辞活动中,ethos可定义为对多个修辞主体的人品的诉诸。
This paper attempts to analyze the significant role that rational appeal, emotional appeal and ethical appeal play in the English speeches in the light of Aristotle’s rhetoric theory.
本文以亚里士多德的修辞理论为指导,分析英语演讲中亚里士多德提出的三种诉诸手段,即理性诉诸、情感诉诸和人品诉诸的作用。
The success or failure of an ads,to a large extent,is determined its mastering of the three main persuasive appeals,namely,rational appeal,emotional appeal and ethical appeal.
文章以古典修辞理论和西方现代修辞理论为指导,结合传播学、交际学、广告心理学的相关内容,用具体的广告实例对这三种主要诉诸手段加以分析,以加深对劝说诉诸理论的理解并对广告实践产生一定的指导作用。
Many scholars in Chinese philosophical circle have committed the fallacy of "argumentum ad consequentiam" or "appeal to consequences",that is,using socio-political consequences of a philosophical theory as the exclusive criterion for evaluating its validity.
这样的情况说明中国哲学界的很多学者都犯了"诉诸后果"的错误。
On the Application of Appeal to Pathos in Business Letter Writing——Analysis from the perspective of rhetoric;
谈诉诸情感在商务信函中的应用——修辞学与外贸商务英语信函写作
A discrimination between" quoting authority"and the fallacy of "appealing to authority;
“引证权威”与“诉诸权威”谬误辨析
Their differences are mainly as follows: 1) the burden of proof is shifted in the argument of appeal to ignorance,but not in presumption of innocence;2) the assertor and judger who are both same in the argument of appeal to ignorance,but not in presumption of innocence.
无罪推定与诉诸无知论证的论证形式虽然相同,但实质却有根本区别,主要表现在两个方面:(1)诉诸无知论证转移了举证责任,无罪推定并未转移举证责任;(2)诉诸无知论证中的立论主体和评判主体相同,无罪推定过程中的立论主体和评判主体并不相同。