A Study of Relationship between Perceived Risk and Private Label Buying;
感知风险与零售商品牌购买之关系研究
Channel pricing strategy under product and retailer brand differentiation
产品和零售商品牌差异条件下的渠道价格策略
Being comparing with product brand equity,retailer brand equity and its management theory are still in the initial stage.
零售商品牌资产是跨越零售管理和品牌管理两大营销研究领域的新兴研究主题,它对零售商强化品牌管理和提升市场竞争力具有积极意义。
Through a questionnaire survey,the author attempts to identify the components of retail brand image from the consumers perspective.
笔者试图通过问卷调查,从消费者的视角识别出零售品牌形象的主要构成要素。
In recent years, the world s leading retail brands enter the China market in a big way, which bring opportunities for local retailers as well as challenges.
近年来，随着国际著名零售品牌大举进军中国市场，本土零售企业的发展既有机遇也有挑战。
Development of Supply Chain-based Branded Commodities of Retailers;
基于供需链思想的零售商品牌商品的开发
Opportunity and Challenge Brought by the Producer of the Western Retail Brands;
西方零售商品牌给制造商带来的机会和挑战
Channel pricing strategy under product and retailer brand differentiation
产品和零售商品牌差异条件下的渠道价格策略
A Study of Relationship between Perceived Risk and Private Label Buying;
感知风险与零售商品牌购买之关系研究
Analysis on the Retail Trader s Brand Based on the Theory of Longitudinal Integration;
基于纵向一体化理论的零售商品牌分析
Agency-by-Agreement of the Production of Private Brand Commodities of Retailers;
零售商自有品牌商品生产的委托代理
The Research of the Retailers Private Brands Impact on the Manufacture Brand;
零售商自有品牌对制造商品牌的影响研究
Research Perceived Quality of Private Brand Merchandise in Retail Enterprises;
零售企业自有品牌商品感知质量研究
Strategic Game Analysis of the Automotive Parts Retailer's Private Brands' Impact on Retailer and Manufacturer
汽车零部件零售商自有品牌对零售商制造商影响博弈分析
The Strategies of Developing Innate Brand by Native Chinese Retailers;
我国零售商开发自有品牌的策略研究
The Commercial Brand Competition is the Great Trend of Commerce Development;
商业品牌竞争——零售业发展的大趋势
Reflections on retailers practice in the strategy of intellectual property-based brands in China;
我国零售商实施自有品牌战略的思考
On the Cooperating of Retailers s Private Brand;
论零售商自有品牌合作开发的可行性
The effect of store brand on customer loyalty;
零售商私人品牌对顾客忠诚度的影响
Research on Decision of Product Price Based on Product Brand and Retailer Image
基于产品品牌和零售商形象的产品价格决策
The Conflicts and Cooperation between Manufacturers and Retailers on the Basis of Brand;
制造商和零售商基于品牌的冲突与合作
Manufacturer Cue and Retailer Store Brands Perceived Quality;
制造商线索与零售商自有品牌感知质量
Study on the Retailers Private Brand Impact on the National Brand and Countermeasures;
零售商自有品牌对制造商的影响及其对策研究