In this paper, based on social network analysis theory, we set up a probability model of innovation decision at the individual level, and use the potential function to analyze the pay off of innovation, introducing the compactness attributes to study the diffusion of innovation in social networks.
基于社会网络分析理论,建立了单个潜在用户面对创新决策时的概率模型,给出了创新成本支出的两个组成部分;并建立了在社会网络层面的创新扩散模型,运用位势函数分析创新的支出,引入组织紧密度指标,来分析社会网络中的创新扩散。