On the Textual Cohesive Ability of Pun in Advertising Discourse
广告语篇双关语的语篇衔接功能探究
Discussion about advertising puns from the angle of pragmatics
从语用学角度谈广告双关语
A mastering of some English puns can not only enhance the interest in learning English,but also help the learners understand English humor deeply,enhance exchanges with the othe.
英语双关语(pun)是利用语言的同音异义或一词多义现象使一句话产生两种不同的意思,即"一语双关",从而使语言生动、活泼。
There are many puns in Romeo and Juliet.
《罗米欧与朱丽叶》中的双关语很多,本文对剧中的双关语的构成方式及翻译方式作出分类与分析。
The writer of this paper makes an analysis of the functions and features of semantic puns and the aesthetic features of phonological puns in advertisements.
本文分析了语义双关在广告创作中的作用与特点；对语音双关在广告语创作中的审美作了辩证。
The puns in English mainly are homophonic puns and homographic puns.
文章在pun的表层结构上,论述了语音双关和语义双关,并对其在文学作品、广告、谜语等运用上进行了分析与研究。
Japanese like to pun--their language is well suited to punning.
日本人喜欢一语双关——他们的语言适合说双关语。
double entendre
ph.【法】1. (常指有猥亵含义的)双关语,2. 语意双关;双关语的使用
The article is to classify, analyze and appreciate the formation and translation of puns in the play.
剧中的双关语可分为三类:贵族书面化的双关语、等人的俚语性的双关语和情景双关语。
The advertising slogan was a play on words.
那条广告口号是双关语.
Word or phrase that can be understood in two ways, one of which contains a sexual allusion
双关语（其一有性的含意）
Relevant Register and Relevant Body:an Application in Translation of Puns
关联域与关联体:“双关”理论下的双关语翻译
On the Textual Cohesive Ability of Pun in Advertising Discourse
广告语篇双关语的语篇衔接功能探究
A Relevance-based Approach to Context Analysis in Pun;
基于关联理论的双关语中的语境分析
The Pragmatic Analysis and Function of Punning in English Advertising;
英语广告双关语的语用分析和语用功能
The Semantic-Value Salience of Pun in Advertising;
试论如何突显广告双关语的语义价值
On Function/Aesthetic Sense of "Pun";
论“双关语”的语用功能及其美学意义
Pun-Ambiguity in English and Chinese Advertisement;
双关语——歧义在英汉广告语中的妙用
Punning and the Translation of Puns in English Advertisements;
英语广告中双关语的运用技巧及翻译
The Identification and Interpretation of Puns in English Film Titles
英语电影片名中双关语的辨认与理解
A Study of the Relation between Verbs and Their Double-objects in Archaic Chinese;
古汉语双宾动词与双宾语位置关系初探
Pun: its classification, different meanings and double contexts;
英语双关修辞格的分类、多(歧)义与双重语境
The slogan is a pun on the name of the product.
那广告用语与其产品名称一语双关。
The slogan be a pun on the name of the product
那广告用语与其产品名称一语双关