Based on the discussion of working dynamics and perception of metaphors,this thesis aims at categorizing the common vehicles in digital merchandise advertisements and exploring the cultural values behind them.
在探讨隐喻的运行机制和感知的基础上,文章将数码商品广告中的常见喻体分类整理并探讨其中所蕴含的文化价值。
Metaphors and Their Cultural Values in Digital Merchandise Advertisements;
数码商品广告中的隐喻及其蕴含的文化价值观
Prices for goods must be clearly marked and advertising must be honest.
商品一律明码标价，广告必须实事求是。
Advertisement helps to sell goods.
广告有助于推销商品。
unadvertised sale merchandise.
未作广告的供出售商品
One who delivers commercials on radio or television.
广告员在电视或广播里推销商品的人
She is featured in numerous Nike campaigns, and has countless endorsements with other products.
她在许多耐克宣传活动中做广告明星，并与其他产品商签下无数广告合约。
So every large products manufacturer falls over each other to try one's very best and make an issue of advertisement.
因此各大产品生产商争相使出浑身解数在广告上做文章。
The movie actor was wooed by several companies to do TV commercials for them.
那位电影明星被数家公司恳请为他们拍电视的商品广告。
The design and choice of business public relations ads & commercials tactics;
企业公共关系广告、商品广告策略的设计与选择
Image Manufacturing--Advertising Photography in digital era;
“影像制造”——数码时代的广告摄影艺术
Code-switching in Chinese Advertising Discourse:From the Perspective of Product Positioning and Consumer Identity Construction;
汉语广告语篇中的语码转化——广告产品定位及其身份构建策略
Manufacturers spend huge sums of money on advertising their product.
制造商用巨款为他们的产品做广告。
advertising items and trade samples of no commercial value
无商业价值的广告品和货样
(b) advertising articles and samples, which were of no commercial value;
(b) 无商业价值的广告品和货样；
The product is advertised through the media of the trade press .
产品通过商业新闻界做的广告。
art used for commercial purposes (as in advertising).
为商业目的（如广告）而创作的艺术品。
commercials promoting a new product.
促进新产品销售的商业广告
Pushing the goods By advertisement will Bring notaBle results.
用广告推销商品，收效显著。