Reflection on the teaching reform of marketing in higher vocational school;
高职院校市场营销学课程教学改革的思考
Experiencing Teaching Design in Marketing;
市场营销学的体验式教学设计
Probing into Teaching Methods of Marketing;
《市场营销学》教学方法初探
Analysis on teaching method of International Marketing;
国际市场营销学的教学方法探析
Case method is an important method in the teaching of marketing,and the case have many types.
案例法是市场营销教学中的一个重要教学方法,案例有多种类型,根据篇幅大小可分为小型、中型和大型,从内容上可分为专题性案例和综合性案例,根据功能可分为“描述/评审型”和“分析/问题型”案例。
"Marketing" Course of Bilingual Education Reform;
《市场营销学》课程双语教学改革的探讨
Research on Modular Teaching Methods of Marketing;
本科“市场营销学”模块式教学方法研究
Theory and Practice of Undergraduate Course Market Marketing;
市场营销学研究性学习的理论与实践
On the Teaching of Marketing:Reform and Practice;
《市场营销学》课程教学改革与实践
Application of case study in the teaching of the course of marketing;
案例教学在市场营销学中的应用探索
The appliation of cases teaching in "sales in Markets";
案例教学在“市场营销学”中的运用
How to Improve the Teaching Effect of Marketing;
浅谈如何搞好市场营销学的教学工作
Teaching and learning design and research in the course of Marketing;
《市场营销学》的教学模式设计与探索
Procedures of Assessing Teaching Effect of the Course "Marketing";
市场营销学课程教学效果评价的程序
Thoughts on the Teaching of "the Science of Marketing";
关于《市场营销学》课程教学的思考
Research & Practise on Teaching "Marketing";
《市场营销学》课程教学的探索与实践
Entering Gradually of the Type System Teaching Method Researchon Marketing;
《市场营销学》的渐进式系统教学法研究
Marketing Case Teaching Method iscussion
案例教学法在《市场营销学》运用的思考
Reform and Exploration on the Teaching Content of Marketing
“市场营销学”教学内容改革与探索
Marketing: Marketing theory, sales management.
市场学:市场学理论、营销管理。
The Study of Colleges and Universities Marketing and Sales Special Field Students Practice Ability;
高校市场营销专业学生营销实践能力培养研究
Evolution of Marco Marketing Science from the Perspective of the Development of Marketing
从市场营销的发展看宏观营销学的演进
Bachelor degree and above with major in sales and marketing or business management.
大学本科以上,市场营销、商管理专业。