The results showed that:①Consumer self-concept of college student contained social-concept, traditional-concept, course-self and fashion-self.
消费者自我概念是消费者行为研究的核心内容之一,是影响消费行为的重要因素。
Consume and Consumed Image of Woman in the Media;
传媒中被消费和自我消费的女性
Study on the Self-concept Model of Male Consumer;
男性消费者自我概念模型构建之研究
The Research of Sexual Distinction on the Basis of Consumer's Self-concept
基于消费者自我概念的性别差异研究
An Empirical Study on Consumer Self-Concept Instructure Model;
消费者自我概念结构模型及其应用研究
The Research of Consumer Self-concept of College Student and the Relationship with Consumer Decision Making Style
大学生消费者自我概念及其与消费决策风格关系研究
Car Market Segmentation Based on Self-Concept of Male Consumers;
男性消费者自我概念结构模型及其在轿车市场细分中的运用研究
A Study of Influencing of Undergraduate Consumer s Self-Concept, Brand Personality on Brand Loyalty;
大学生消费者自我概念、品牌个性对品牌忠诚的影响研究
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消费者自我概念与品牌个性一致性对品牌偏好的影响研究
A Study of Relationship among the Consumers Lifestyle, Self-image and the Products Brand Personality;
消费者自我概念、生活方式与选购产品品牌个性关系的研究
The Influence of the Congruence of Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响
Self-Concept Model of Male Consumer and Empirical Research--with Hangzhou City as an Example;
男性消费者自我概念结构模型及其实证研究——以杭州市为例
A Study on the Impact of Self-Concept of Female Consumers on China Mobile's Brand Attitude
女性消费者自我概念对中国移动产品品牌态度影响的研究
The Research on Relationship between Self-Congruence and Emotional Experience to Purchase Intention
消费者自我概念一致性和情感体验对购买意愿影响研究
Construction of College Students' Self-concept on Sports Consumption and Questionnaire Designing
大学生体育消费者自我概念建设与量表问卷编制
An Empirical Study on the Relative Effects of Consumers’Self-concept Dimensions on Brand Personality
消费者自我概念结构维度对品牌个性的相对影响力研究
An Applied Study of Self-Concept in the Female Consumer Market;
自我概念在女性消费市场的应用研究
The Influence of Self-conception over Chinese Women s Behavior of Sports Consumption;
中国女性自我概念对体育消费行为的影响
Empirical Research of Self-concept Structure and Female Travel Consumer Behavior;
自我概念结构与女性旅游消费行为的实证研究
Research on Effects of Self-concept on High Education Consumer Behavior;
自我概念影响高端教育产品消费行为之研究