Research and practice on case study of consumer psychology course;
《消费心理学》课程案例教学的研究与实践
Based on reviews of the literature on risk perception in consumer psychology, this article summarized the conceptual models of consumers?risk perception such as two-factor model, multi-dimension model, complex model and integrated model.
文章回顾了消费心理学研究中有关风险认知的文献,对于双因素模型、多维度模型、复杂模型和整合模型等风险认知的概念模型进行了综合介绍,并分析了影响消费者风险认知的因素、产品风险与服务风险的差异以及降低风险认知的策略。
In the advertising psychology course,psychology is foundation,while the consumer psychology is the key and social psychology is support.
构成广告心理学课程基础的是普通心理学、消费心理学和社会心理学。
The activity is definitely influenced and constrained by consumption psychology,thus studying consumption psychology in architecture decoration and design is necessary,and main factors of which are presented as follows: consumer demand,attitude,motivation and development trend of the national consumption psychology.
建筑装饰设计属于消费活动,要达到消费者的满意度必然受到消费者心理影响与制约,因此,要做好建筑装饰设计必须研究消费心理学,把握消费者需要、态度、动机及我国消费心理的发展趋势。
The empirical analysis of university students tour consume psychology;
大学生旅游消费心理实证分析
Based on consumptive psychology analysis,the influencing factors on modern packaging design were discussed and the ways to improve effectiveness was put forward.
对消费心理方面的几个动机因素在现代包装设计中的应用进行了分析,论述了在现代社会和市场经济条件下,消费心理诸因素对现代包装设计的重要影响。
Because of the features of customers,such as consumptive psychology and purchase habits,not all the prducts can be sold via the web.
网上营销是在虚拟空间进行的营销活动,消费者固有的消费心理、购买习性决定了并非所有的商品均能在网上实现销售。
Firstly, it analyzes the consumptive action, consumptive type and consumptive psychology of the female consumers, discusses the female readers consumptive psychology of 《Fashion COSMO》.
首先，从剖析女性消费者的消费行为、消费分群和消费心理入手，探讨了《时尚COSMO》所对应的消费群体和时尚女性消费者的消费心理特点。
Study on the Marketing Tactics Based on the Consumption Psychology;
基于消费心理学的企业营销策略浅析
On Functionalist Theory in Brand Name Translation in the Light of Consumer Psychology;
从消费心理学的角度论商标翻译中的功能理论
Research and practice on case study of consumer psychology course;
《消费心理学》课程案例教学的研究与实践
The role of consumer psychology in market competition: famous brand name s capital value viewed from consumer psychology;
消费心理学在市场竞争中的作用——从消费者心理角度研究品牌资产价值
On Consumptive Characteristics and Psychological Instructions for College Students
高校大学生消费特征及消费心理引导
A Further Exploration on the Consumption and Consuming Psychology of Contemporary College Students
当代大学生消费状况及消费心理再探
The Survey and Analysis about College Student s Consumption Psychology and Consumption Behavior;
大学生消费心理及消费行为的调查与分析
The research on consumption psychology of collegion;
当代大学生消费现象透视及消费心理研究
A Research on the Psychology and Behavior of Middle School Student Consumers;
解析城市中学生的消费心理与消费行为
Perspective View of the Consumption Behaviors and Consumption Psychologies of the Modern University Students;
透视当代大学生的消费行为和消费心理
A Study on Undergraduates Short Message Services Consumption Psychology and Its Influential Factors;
大学生短信消费心理及影响因素探析
Research on the causes and countermeasures of college students unhealthy consumption psychology;
大学生不良消费心理成因与对策探析
The Survey on College Students' Conformable Psychology of Consumer
大学生消费从众心理差异性调查研究
A Study of Consumption Behavior and Consumption Psychology of the Students in Anhui Vocational College of Defense Technology
安徽国防科技职业学院学生消费行为与消费心理研究
Study on the Consumption Behavior and Consumption Psychology of those Born after 1980;
“80后”消费行为、消费心理研究综述
Analysis and Guiding Strategies on Irrational Expenses Psychology of College Students;
高校学生非理性消费心理分析及引导策略
Investigation Research on Consumption Psychology and Behavior of the Undergraduates in Huangshi District;
黄石地区大学生消费心理与行为的调查研究
Study Review On University Students Sports Consumption Psychology & Behavior Characteristic;
大学生体育消费心理与行为特征研究综述