Empirical Study on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention in China
中国背景下CSR与消费者购买意向关系的实证研究
Through a questionnaire survey,the author studies the influence of corporate social responsibility on consumer purchase intention in fast-moving consumer goods industry from both absolute level and relative level.
通过问卷调查,从绝对水平和相对水平2方面研究企业社会责任对快速消费品行业消费者购买意向的影响。
Comparison of the living standards of residents should use the consumable purchasing power ratio of currency and the added-value of consumer purchasing power.
比较生产力水平应使用国内购买力货币比价和国内购买力增加值,比较实际国民收入应使用国内外购买力货币比价和国内外购买力增加值,比较居民生活水平应使用消费品购买力货币比价和消费品购买力增加值,比较具体经济指标不能混淆名义外汇价值与实物总量和结构的差异。
However,whether any type of cause a firm donates to can equally influence consumer′s purchase intention or not? Base on this problem,this research develops a scale for measuring the cause′s attributes influencing consumer′s purchase intention,and collects 178 and 376 valid respondents through questionnaire survey in two universities in Wuhan resp.
基于企业捐向任何类型的公益事项是否都会同等地影响消费者的购买意愿这一问题,开发了一套测量影响消费者购买意愿的公益事项属性的量表,通过在武汉两所高校的随机调查,分别回收了178份和376份有效问卷,运用探索性因子分析和验证性因子分析萃取和验证了影响消费者购买意愿的公益事项的关键属性,并运用结构方程模型检验了公益事项的这些属性与消费者购买意愿间的关系。
The Effect of Negative Information on Purchase Intention of Brand Community Customer;
负面信息对品牌社区消费者购买意向影响研究
Study on the Impact of Corporate Social Responsibility on Consumers Purchase Intention;
企业社会责任对消费者购买意向影响的研究
Evaluation of Fashion Customer s Purchase Intent Based on Observation;
基于自然观察法的服装消费者购买意向的测评
Effects of Brand-Originating Countries on a Consumer's Product Evaluation and Purchase Intension
品牌原产地对消费者购买意向的影响研究
Empirical Study on the Relationship Between Corporate Social Responsibility and Consumer Purchase Intention in Fast-Moving Consumer Goods Industry
快速消费品行业企业社会责任与消费者购买意向的关系实证
Empirical Study on Relative Level of Corporate Social Responsibility in an Industry and Consumers Purchase Intention;
企业社会责任相对水平与消费者购买意向关系的实证研究
Corporate Social Responsibility Report and Its Effects on Consumers' Purchasing Intent
企业社会责任报告及其对消费者购买意向的影响研究
Empirical Study on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention in China
中国背景下CSR与消费者购买意向关系的实证研究
Research on the attitude and tendency of buyers on the Internet;
网络购买者消费观念与消费倾向研究
An Empirical Research on the Factors Affecting Consumers Life-insurance Purchase Decision;
消费者寿险购买意向影响因素的实证研究
An Empirical Study of Consumer Repurchase Intension and its Factors;
消费者重复购买意向及其影响因素的实证研究
The Impact of Consumer Care on Life Insurance Purchase Intention:an Empirical Analysis
消费者关爱对寿险购买意向影响的实证分析
How Does Corporate Image Impact Consumer Trust and Purchasing Intention
公司形象对消费者信任和购买意向的影响机制
The Influence of Innovativeness Compatibility on Apparel Consumers Online Creative Product Purchase Intention;
创新兼容性对服装消费者网上购买创意产品意向的影响
The Credibility Evaluation of Celebrity Advertising and Its Effects on Consumers Brand Attitude and Purchase Intention;
名人广告的可信度评价及其对消费者品牌态度与购买意向的影响
CSR-CA Belief and its Impact on the Relationship between CSR and Consumers Purchase Intention;
消费者的CSR-CA观念及其对CSR与购买意向关系的影响研究
Study on the Relationship between Consumer Perceived Social Initiativies and Purchase Intention
消费者感知的企业公益活动与购买意向关系的研究
A Study of Factors Influencing Customers' Online Shopping Intention
消费者网上购物意向的影响因素研究