The name of a commodity is the conversational tie between manufacturers and consumers,just only the commodity naming which contains aesthetic expectations,include rhetoric factors,emageaestkotit aesthetic,and connotation aesthetic can gain the good sense of the consumers,open the sell road,and create the good commercial opportunity.
商品品名是商家与消费者对话的纽带,一个含有修辞因素、具有形象美、联想美和意蕴美等审美追求的商品命名,才能够获得消费者的好感,打开销路,创造良好的商机。
The trademark naming is a special language phenomenon,because it not only manifests denominator s esthetic interest and the esthetic consciousness,but also involves many factors such as society,culture,psychology and so on.
商标命名是一种特殊的语言现象,因为它不仅体现命名者的审美趣味和审美意识,还涉及社会、文化、心理等诸多因素。
This paper deals with the orientation in trademark naming first,and then,analyses and discusses the orientation in translating.
从商标命名的取向性入手 ,分析和探讨了商标翻译中的取向性问
The article takes Baudrillard s "The Symbolic consumption" as the inquisition foundation, taking the summary of brand naming rule as a breakthrough point, using the cultural science and the linguistics method to analyze the Chinese society reforming time s consumption culture phenomenon, and aiming to expose the development of the symbolic consumption in China.
本文将波德里亚的“符号消费”作为探究的基础,以总结品牌名命名规律为切入点,运用文化学及语言学的方法剖析中国转型时期大众消费文化现象,论述中国消费文化的特点,丰富转型期中国的消费文化理论。
psychological function of shop sig
商品招牌命名的心理功能
psychological function of goods packaging
商品包装的心理功能
The brand is named after Li Nine.
就是用李宁的名字命名的商标品牌。
A Probe into Brand Name Translation from the Perspective of Functionalist Approaches;
从功能翻译理论的角度探讨品牌名称翻译
A Probe into Brand Name Translationfrom the Perspective of Functionalist Approaches
从功能翻译理论的角度探讨品牌名称翻译(英文)
branded merchandise is that bearing a standard brand name.
品牌商品是具有标准商标名称的商品。
On the FDI Attracting Brand and Marketing and Their Promotion on FDI Inflows to China;
论“招商品牌”和“招商营销”及其对我国招商引资的促进作用
Central City should Develop Largely the Famous Trade Enterprise s Own Brand;
中心城市应发展著名商贸企业的自有品牌
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
New ideas to brand management:the strategies of brand life cycle;
品牌管理的新思路:品牌生命周期战略
On the Naming of Brands;
对品牌命名问题的研究——以服装品牌为例
On Names of Commercial House Residence;
当前商品房住宅命名行为语用特征及心理基础——以云南省商品房住宅命名为例
Chinese Brand Naming: A Linguistic Analysis of the Names of Ten Product Categories;
中国的品牌命名——十类中国产品品牌名称的语言学分析
Trademark Translation: Renaming on the Basis of Functional Equivalence;
商标翻译：在功能对等的基础上重新命名
He gave his name to a well-known brand of frozen food.
他以自己的名字命名的冷冻食品成了名牌.
Labbrand is a Shanghai based naming and branding agency.
郎标是位于上海的品牌命名事务所.
Culture Significance on Brand Name of Commodity and Advertisement Language in English and Chinese;
中英文品牌命名和广告语言的文化性
Financial enterprise's brand broadcasting strategy research--take Merchant Bank as example
金融企业的品牌传播策略研究——以招商银行为例