Carroll and Ahuvia (2006) propose a new marketing construct—brand love, which refers to the emotional attachment of consumers to the satisfied brands.
品牌至爱(brand love)是Carroll和Ahuvia(2006)提出的一个概念,指的是消费者对满意品牌产生的情感上的依恋。
The Moderating Role of Individual Differences on Brand Preference Change;
消费者个体差异对品牌偏好改变的重要干扰作用
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消费者自我概念与品牌个性一致性对品牌偏好的影响研究
An Empirical Research of Chinese and Foreign Brand Preference on Digital Product;
数码产品中外品牌偏好实证研究
An Exploration into the Effect on Cellular Brand Preference of Advertising Fashion;
广告时尚性对手机品牌偏好影响探讨
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消费者自我概念与品牌个性一致性对品牌偏好的影响研究
A Study on Relationship between Women Smokers Brand Predilection and Correlated Variables;
女性吸烟者香烟品牌偏好及其相关变量的研究
The Research on the Influence of Consumers Need for Uniqueness on the Preference for Unique Products/Brands;
消费者独特性需求对独特产品/品牌偏好影响的研究
National-brand consciousness, Brand Characteristics,and Consumers Preference for Indigenous Brands;
国货意识、品牌特性与消费者本土品牌偏好——一个跨行业产品的实证检验
The Moderating Role of Individual Differences on Brand Preference Change;
消费者个体差异对品牌偏好改变的重要干扰作用
A MULTIDIMENSIONAL GAME ANALYSIS ON HOW CONSUMER S PURCHASING BEHAVIOR INFLUENCE THEIR BRAND PREFERENCE;
消费者购买行为对品牌偏好影响的多维博弈分析
The Forming of Consumer s Brand Preference and an Analysis from the Angle of Behavioral Economic;
消费者品牌偏好的形成及行为经济学视野的分析
An Empirical Study on Consumers' Preference for the Chinese and Foreign Brands
中国消费者中外品牌偏好及关键影响因素实证研究
A Trans-regional Comparative Study on Beijing,Wuhan and Changsha Urban Consumers Preference and Loyalty to Retail Enterprises Brands;
The Impact of Melamine Event on Country Image and Preference for Indigenous Brands of Chinese Consumers
三聚氰胺事件对中国消费者国家形象感知及本土品牌偏好影响的研究
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度对消费者品牌选择偏好的影响研究
Impact of Preference Distribution and Profits on The Differentiation of Brand Competition;
偏好分布和利润对品牌竞争差异化的影响
Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences
基于情感偏好的品牌延伸模型及经济分析
There are a number of devotees that will still certainly favor Starbucks over 'Brand X'.
无疑将有许多(咖啡)爱好者依旧偏爱星巴克,而不是别的品牌。
"Our price is a little Bit higher, But the quality of our products is better."
虽然价格偏高,但我们的产品质量很好
US consumer preferences shifting from durables to services
美国消费者偏好从耐用品转向服务
Our price is a little bit higher, but the quality of our products is better.
虽然价格偏高，但我们的产品质量很好。