The paper investigates the various possible ways of further developing the existing aesthetic beauty of Chinese ideographs from the perspective of a combined force of their original native potentials and their modern application in the fields where signs of a special beauty may work distinctive visual tension.
如何从本土文化、区域文化的现实出发,发掘和继承汉字中可合理变化利用的潜力,汲取其内含的深厚文化底蕴和意义,融合时代的审美倾向,领会企业的精神内核和发展远景,借助于现代图形设计的视觉张力,适度新颖地把汉字标志的生命活力绽放出来。
The application of the brush stroke in Chinese calligraphy is of common occurrence in the design of modern Chinese character symbol, The article mainly discusses the possibility of better use of Chinese calligraphy brush stroke in the design of modern Chinese characters symbol.
现代汉字标志设计中书法笔触的应用屡见不鲜,文章从汉字书法和笔触的角度,分析中国各种书法字体和笔触的特点,探讨了这些设计元素在汉字标志设计中被更好地应用的可能。