Carroll and Ahuvia (2006) propose a new marketing construct—brand love, which refers to the emotional attachment of consumers to the satisfied brands.
品牌至爱(brand love)是Carroll和Ahuvia(2006)提出的一个概念,指的是消费者对满意品牌产生的情感上的依恋。
This paper attempts to expound that English brands are featured by product-related information, individual inventors of the products, the image of the products, the implications of the brands, and the wording of the brands.
凸显商品信息,凸显创始人,凸显商品形象,凸显品牌喻义,凸显品牌用词是英文品牌命名的几个特色。
Culture Significance on Brand Name of Commodity and Advertisement Language in English and Chinese;
中英文品牌命名和广告语言的文化性
To Explore the Development of Brand English Periodicals in China;
关于创建英文版品牌期刊的几点思考
The Rendition of Chinese Brand Names into English: A Cross-cultural Analysis and Approach;
从跨文化角度谈中文品牌名称的英文翻译
Two Trends in Nomination of Brands with English Letters;
以英文字母为元素品牌命名的两个趋势
A Comparative Study of Chinese and UK's Across-Communication of Brand Advertisement
中英间品牌广告的跨文化传播比较研究
A Probe into Brand Name Translationfrom the Perspective of Functionalist Approaches
从功能翻译理论的角度探讨品牌名称翻译(英文)
This paper discusses the principle of the brand name translation from English to Chinese and its representing application in practice.
本文探讨了品牌名称英译汉的理论基础及其在实践中的应用。
Translation principles and methods of English names of enterprises and brands in international trade
现代国际贸易中英文企业及品牌名称汉译的原则与方法研究
Yes. There's a sign in English and Chinese.
有，牌子是用中英文写的。
Basic theory question about enterprise brand and brand culoure;
关于企业品牌与品牌文化的基本理论问题
Study on Shaolin Culture Branding in Contrast with Commercial Brand
商业品牌参照下的少林文化品牌化研究
Guangxi Industrial Brand Enhancing--Some Thoughts on the Strategies for Brand Enhancing
广西工业品牌提升——关于品牌文化战略的思考
On Establishment of Modern Packaging Brand Culture in Brand Competition Era
品牌竞争时代下的现代包装品牌文化建立
The Translation of Brand Names Embodies the Local Culture--The First Attempt of Brand names in Guangzhou
商标品牌翻译中的文化内涵——广州本地品牌初探
"Imitational Calligraphy" of the "Brand Image Characters" in Commodity Package Design;
产品包装品牌形象文字的拟态化书写
Consumption Culture:Promote the Impetus of the Brand of Sports Product;
消费文化:提升体育产品品牌的着力点
Thought on Promoting Cultural Connotation and Brand of Tanggu;
提升塘沽文化内涵和文化品牌的思考
Forging the Best Brands of Culture to Build a Stong Province in Culture;
打造强势文化品牌 建设文化强省