Based on the analysis of “Fangtai” brand value and its operating strategies, this paper discusses the definition of brand operating performance and designs a comprehensive measurement system of brand operating performance.
基于对“方太”品牌价值的思考 ,文章在剖析“方太”品牌经营战略的基础上 ,探讨企业品牌经营业绩的界定 ,并建立起了品牌经营业绩的综合度量体系。